Homework of pg221

1. Do you usually pay attention to online ads? Do you find them useful or annoying?

     When I use internet, I can find many ads at Google, Facebook, and all website. However I usually do not pay attention to online ads because when I use internet; Google, Facebook, or Twitter, I only see the contents of them. Seeing ads is not my purpose. I know online ads use keyword-targeted advertisement. So, when I search car on the Google, the ads are used car website or car equipment website. Sometimes it is useful but it is not many times. In short, online ads are not useful for me but it is not so annoying.

2. Do you think online ads are an effective way to a product? Why or why not?

     I think how the efficiency of online ads depends on the target and purpose. We can classified various group of target based on the criteria. For example, we can classify sex, age, interest, and others. In addition, we can also think about the purpose of the ads. It means what the ads want to tell the consumers. First of all, appropriate target of online ads is internet users. So, the target of product has to be internet users. As a matter of course, when we think the target, we have to think deeper. The next, I think the purpose of ads is introduction is the best. Depends on these sights, I think Online ads are not bad way to advertise their products.

3. What kings of online ads get your attention?

     I think the points of what I get the attention at online ads are three. First point is the words. What words do the online ads use, or are the words appropriate for the ads. The second point is the design. I am not sure what design I do like but design is very important factor for getting my attention. Third point is how it is consistent with my interest. I am sorry for not showing my favorite online ads but these are my standards when online ads get my attention.