Homework of pg221

1. Do you usually pay attention to online ads? Do you find them useful or annoying?

     When I use internet, I can find many ads at Google, Facebook, and all website. However I usually do not pay attention to online ads because when I use internet; Google, Facebook, or Twitter, I only see the contents of them. Seeing ads is not my purpose. I know online ads use keyword-targeted advertisement. So, when I search car on the Google, the ads are used car website or car equipment website. Sometimes it is useful but it is not many times. In short, online ads are not useful for me but it is not so annoying.

2. Do you think online ads are an effective way to a product? Why or why not?

     I think how the efficiency of online ads depends on the target and purpose. We can classified various group of target based on the criteria. For example, we can classify sex, age, interest, and others. In addition, we can also think about the purpose of the ads. It means what the ads want to tell the consumers. First of all, appropriate target of online ads is internet users. So, the target of product has to be internet users. As a matter of course, when we think the target, we have to think deeper. The next, I think the purpose of ads is introduction is the best. Depends on these sights, I think Online ads are not bad way to advertise their products.

3. What kings of online ads get your attention?

     I think the points of what I get the attention at online ads are three. First point is the words. What words do the online ads use, or are the words appropriate for the ads. The second point is the design. I am not sure what design I do like but design is very important factor for getting my attention. Third point is how it is consistent with my interest. I am sorry for not showing my favorite online ads but these are my standards when online ads get my attention.

Summary of “How Color Can Change Your Life”

     Colors have meanings and sometimes colors make us to change. If you want to get more energy, blue is best. Pastel colors are good for beating stress and make you calm. And also red is effective for appetite because when you see red, your heart rate increases and then, your appetite increases. On the other hand, if you want to reduce appetite, blue is good. In addition, some of the colors are related to clothes. In United States, dark blue has a meaning of power. Yellow is the color, which you see first so, shops use yellow when they are clearance sales. In conclusion, colors can us change and sometimes the impression changes.

Personal Summary (Additional): Did dinosaurs cavort in the Grand Canyon?

URL:http://www.foxnews.com/science/2012/11/29/did-dinosaurs-cavort-in-grand-canyon/

Summary:

In November 29, 2012 by Fox News, researchers at the University of Colorado Boulder and California Institute of Technology found that the western Grand Canyon is 70 million years old. They used new way of dating tool. This discovery was carried by the journal science. Nevertheless one expert said it is “ludicrous.” So, this find is very controversial. Some experts said if this hypothesis was true, Colorado River was not only the reason for making Grand Canyon. And also, if it is true, dinosaurs had looked down the Grand Canyon.

My hometown

     My hometown is Shibuya. It is one of the cities of Tokyo, Japan. I would like to introduce my hometown, my neighborhood, and my home. First, Shibuya is the town of young people. Around the station, there are so many people, lot of pubs, and nightclubs. If you go Shibuya at midnight, you can see the people sleeping on the road. It is very ridiculous but it is one of the cultures in Japan, I think. Pubs and nightclubs open until the first train starts. So, if you miss the last train, you can drink the shop until the first train starts. As a matter of course, it is very safe. Only one girl can walk at midnight at Shibuya. Some Japanese asked me, however Shibuya is very urban, people can live there. The answer is yes. If you walk 15 minutes from station, there are great place to live. Then, I would like to introduce around my home, there are very quiet and many kind people. It likes Japanese suburban culture. There are some parks and many apartments. In addition, there are expensive restaurants because there is the headquarters of national broadcasting in Japan. Around my home, there are many buildings. It likes concrete jungle. Although there are many buildings, big park “Yoyogi Park” is very nearby. Basketball and Volleyball games held at Yoyogi Park when Tokyo Olympics was held. My neighborhoods are very famous people. 2 former Japanese prime minister live at my neighborhood. In addition, famous actor and actress live. It means this place is very safe. Finally, I would like to tell you my home. It is apartment which my mother own. It was built over 40 years ago. My family is my mother and me because my parents divorced when I was a child. My grand father died before I was born and my grand mother was died last March. In short, I love my family and my hometown so, I would like to take care of them in the future.

This is the picture of my home.

(336words)

Y Combinator’s YC VC Will Replace The Start Fund; Includes Yuri Milner, Andreessen Horowitz But Offers Less Money

     Yuri Milner, Andreessen Horowitz, General Catalyst, and Maverick Capital establish YC VC fund on this month. They are the investors. The Venture Capital invests to all alumni of Y Combinator. The investment amount is $80,000. This amount is lower than Y Combinator’s investment amount. The reason is two. One is money problem between investors and founders. Another is YC VC asks more helping VC to startups.

URL: http://techcrunch.com/2012/11/26/y-combinator-debuts-yc-vc-to-replace-the-start-fund-includes-yuri-milner-andreessen-horowitz/

-Note

VC: Venture capital

Y Combinator: Y Combinator runs two three-month funding cycles a year. We ask the founders of each startup we fund to move to the Bay Area for the duration of their cycle, during which we work intensively with them to get the company into the best shape possible.

Jealous emails behind CIA resignation

     Central Intelligence Agency (CIA) Director David Petraeus resigned because FBI uncovered his affair. This news was sent three days after President Obama’s re-election. His lover is Paula Broadwell, a 40-year-old worked as journalist. At the beginning, FBI investigated Petraeus leaked secret information. When FBI checked his email, they found the affair. Obama thought Petraeus remains CIA Director but it couldn't.

http://www.skynews.com.au/topstories/article.aspx?id=815528